Good image means satisfied customers and good performance of CRM system within organisation. At the same time, various reasons are involved in good image like good quality of products, reasonable prices, easy availability, electronic distribution channels and attractive offers and effective loyalty programs.
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Eighth question was based on the role of CRM strategies in attracting and retaining the customers. It is identified from the views of managers that CRM is an effective tool to retain old customers for a long period and attract new customers towards the firm. Managers agreed that CRM system provides valuable information about customers and company can provide products and services according to their demands. Along with this, under CRM strategy, company offers many loyalty programs for their regular customers that are helpful to retain them. Additionally, offers and discounts attract new customers towards firm and innovative practices retain them for long time. For more Performance of CRM Assignment Help Experts Singapore.
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